The story of AYTM begins at the harbour of Aarhus, Denmark. The roots of the brand are tightly anchored in Danish design, but the sole purpose of its existence is to reinvent design traditions and give interior fashion a new perspective. AYTM designs reflect simplistic shapes and structures of Scandinavian interior, but stand out with their bold and internationally inspired colours.

Behind AYTM, there is husband and wife Per and Kathrine Gran Hartvigsen. The unique and dedicated values of AYTM are truly the result of their shared experiences and aspirations. After spending a few years in Bangladesh, they returned to Denmark with a dream of designing and delivering high-quality home accessories.

In 2004, the couple founded Gran Living, which offers a wide range of private label products to mid-size and high-end chain stores in Northern Europe. Eventually, in 2015, a lifetime dream became a reality for the passionate couple. The creation of their very own interior design brand saw its light of day. AYTM. The name is a wordplay on the word »item«and it’s pronounced exactly like that. The logo is a simple and visual combination of the letters A-Y-T-M.