The ethical reason to choose the best furniture brands

No one wants to be a part of the overconsumption issue that has been affecting the planet in passing years, but sometimes second-hand furniture or upcycling just isn’t possible. If this is the case then considering well-made, high-quality furniture from the best ethical furniture brands is the way to go. Making a conscious decision to shop with sustainable brands at RB12 can and will make a difference to the planet and the people within it.

Why is this shift away from fast-furniture and cheap products so important? 

We believe the 4 main reasons to ‘buy it now, have it forever’ are…

  1. Quality reduces waste

At RB12 we only partner with the most sustainable brands we can find. Furniture producers such as Saba Italia, Bolia and Novamobili focus on quality, using materials and finishes that are made to last as well as being kind to the environment. Interior items produced by fast-furniture brands are not made to last – their goal is to get you to buy more, so why would the focus be on making quality long-lasting items? In choosing sustainable brands that provide quality, you can reduce your waste as well save on your overall spend over time. 


  1. Buck the trends

Fast-furniture brands are all about trends, but at RB12 we believe in classics but also that everyone has their own style – you do you! We are here to help guide you and pull your space together, but ultimately your home is your space and is meant to make you happy (and not the latest style guru). A huge number of our interior brands including Bonaldo, Fabula Living and Expormim focus on creating timeless pieces that fit into a wide variety of spaces. You should be able to curate your own space without wasting your money on trends, and choose furniture that reflects you and your family.

  1. It’s better for the planet

The furniture industry leaves a large environmental impact. From landfill, water consumption and harmful chemicals used in production. By choosing high-end furniture brands you are helping to minimize the negative impact the industry can have, and in turn reducing your own environmental footprint. Brands selected by RB12 use nature’s finest materials, sustainably sourced. Whether it’s wood that is FSC certified, fabrics made of recycled materials, production free from dangerous chemicals or traceable leather which ensures animal welfare – just ask us and we can inform you about our suppliers. 

  1. It’s better for human beings 

Fast-furniture keeps the price down, but at what cost? Prices are low because corners are cut, from product quality to production environment factors such as low pay and poor working conditions in developing countries. By switching to ethically made brands such as Armadillo (B Certified), Volver Studio and GAN you are ensuring that the furniture and home accessories you choose to spend your money on isn’t the product of unfair business practices.


At RB12 we can help you discover some of the most sustainable furniture brands. We only partner with luxury brands that fit in with our ethos of quality over quantity. We believe its important to invest in high-quality pieces rather than have to repeatedly buy new “trendy” furniture. 

If you would like to find out more about RB12 and ethical, luxury furniture brands you can contact us here, pop by the showroom or give us a call on +44 (0) 2071 352 246 – we would love to hear from you. 

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