Saba Italia

At RB.12, we showcase a curated selection of Saba Italia furniture in our London Victoria showroom, including the iconic Pixel Sofa, New York Sofa, as well as coffee tables, chairs and pouffes from the collection.

Visit RB12 at 230 Vauxhall Bridge Road, London SW1, to discover Saba Italia in London and experience the comfort, flexibility and elegance of this renowned Italian furniture brand.

Saba was established in 1987 in northern Italy near Padua and has, ever since, dedicated its design research to the culture of living. Saba is an all-round feminine brand: from the team spirit that animates it, to the collaborations it selects. It is one of the few companies in the sector to be guided by a woman entrepreneur who, with her overall vision and material aesthetic, has led the company to success by means of a keen creative sensibility and a humanistic approach to business.

Saba is a tale of thirty years of projects, founded on three simple principles: freedom, as a vital value of humankind, that has accompanied us in the search for flexible forms. Poetry, teacher and educator in the harmony of form and the beauty of color; and lastly memory, ethical guide so that a product accompanies us over time, through the search for durable quality materials aimed at perfecting the concept of comfort. “A personal living experience” is not just a simple slogan, but a genuine mood, an approach that has become an entrepreneurial adventure. A limited number of projects whose value, however, has grown over time, strengthening our identity.

The necessity to give meaning to the objects that we produce has accompanied us since always: through a sofa one can communicate ideas on life and visions on existence. For this reason, collections are conceived to guarantee a freedom without limits. With these, all is feasible: working, loving, welcoming, dreaming, in a way that we can rephrase continuously, by applying many variations.We think of them as flexible, they surrender to the different needs that tend to change throughout the course of a lifetime. Just like in a love story, we establish new relationships with them, through simple and human gestures aimed at defining new creative experiences of the concept of relax.We love them profoundly, as they keep alive the idea of seduction through infinite possibilities of change. They have the power to create layouts by transforming and in this, I see poetry and magic. This is how Saba concentrates its creative effort, helping consumers to cultivate long lasting connections with our products, as timelessness becomes an essential requirement also for the concept of sustainability.